2013

The Golf Channel is changing its brand identity.  As part of the NBC family, the famous NBC Peacock is about to take center stage.

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For a number of years the Golf Channel “G” had lived on its own prior to the ownership of Golf Channel by NBC. As a remedy the “G” logo inherited the Peacock and lived as an afterthought for many years to come.

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While we did not participate in the development of the new strong and simple NBC GOLF logo, we were charged with how to bring this new logo to life.

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Bringing brands and brand messaging to life is what we do and an exciting challenge unto it's own.  The VP of the Golf Channel creative department and our team identified all of the variables involved with the launch of this new and exciting brand makeover to debut in their state of the art new headquarters in Orlando, FL.